A Dolphin's Journal of Events

Finally, after 1 whole month I feel experienced enough to do a preliminary review.

The really short version: It sucks.
The lesser short version: Project Wonderful is not good for content providers, however, for advertisers it’s a great low-cost way to do ads.

Our site’s average CPD [Cost Per Day] for our adspot [a add on the bottom of T.RScript.org] was 33 cents. 33 freaking cents for 10k ad views. Click ratio was about 0.15%.
For comparison, our Google AdSense click ad ratio has been 0.17%, and it’s average CPD is $2.

Project Wonderful: $0.02 per click, $0.04 per 1k views, $0.33 a day [338 clicks, 252k views, 31 days]
AdSense: $0.13 per click, $0.23 per 1k views, $2.01 a day [448 clicks, 252k views, 31 days]
[Both costs are AFTER the ad services take their cut]

Quite a big different if you ask me. Project wonderful is great for advertisers who want cheap ads, but suckage for content owners, with the low return we’ve been experiencing. Personally, I don’t think Project Wonderful is that well balanced as they say it is.

At least, not for smaller sites like t.rscript.org with only 10k views a day.

But, even on larger sites like PVPonline.com, it doesn’t seem to get the full value out of Project Wonderful. $20/day for 120k+ page views of your ad. Not sure about clicks, but I imagine it’s fairly decent, I’ve found a few things interesting on their adspace anyway.

In Conclusion: Project Wonderful Sucks for Content Providers; But Awesome for Advertisers. With it’s super-low cost per click ratio, the ratio of fairness between Content Providers and Advertisers is leaned heavily toward Advertisers.

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Anyway, the ad place on the bottom will be removed later today once we have finally cleared the cash withdraw point of $10. Google ads, on the other hand, are making us about $60 for t.rscript.org.

Hopefully, the removal of that ad will help lighten the visual load. Also will allow us to add site statistics in it’s place as per the original plan.

That’s all for now. Back to working on Capped. And job-hunting. [Anyone need a PHP Dev? Contact me and I'll send my resume]

This entry was posted on Monday, July 14th, 2008 at 6:35 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.